Episode 28: RevOps in Action: Driving Retention and Growth

RevOps is more than a back-office function. It is a game-changer for sales operations, account management, and long-term revenue growth.

 

Alex Raymond sits down with Katherine Nino, the head of global revenue operations at Makosi, to talk about how RevOps goes beyond traditional sales enablement and shapes the entire customer lifecycle. They discuss the power of client health scores, how data-driven insights help account managers stay ahead of churn, and why a culture shift around risk and collaboration is essential.

 

Katherine shares her approach to building a health score model that cuts through data overload and makes it easier for teams to focus on relationships. She also challenges outdated views on sales handoffs, training, and accountability, making the case for a more connected approach to retention and growth.

 

Join Alex and Katherine’s discussion to discover a clear roadmap for leveraging RevOps to improve client satisfaction, reduce churn, and drive sustainable revenue growth.

 

Episode Breakdown:

00:00 Introduction

01:53 What is RevOps?

03:07 Strategy and Transformation

05:05 Data Structure and Reporting

08:20 Evolution of RevOps

10:10 Orchestration and Collaboration in RevOps

14:42 Building a Client Health Model

18:39 Proactive Client Management

20:01 Developing and Testing the Health Model

24:00 Implementation and Success of the Health Model

27:31 Role of Account Managers in Using the Health Model

32:10 Improving Data Quality and Compliance

38:08 Mindset Shift for Account Managers

42:52 Regular Data Hygiene Practices

44:03 Importance of Training and Development for Account Managers

 

Links

Connect with Katherine Nino:

LinkedIn: https://www.linkedin.com/in/jkatherinenino/

 

Connect with Alex Raymond:

LinkedIn: https://www.linkedin.com/in/afraymond/

Website: https://amplifyam.com/

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